Customer Marketing Manager - FMCG

• Job Type: Full-time, Hybrid (2 days per week in office)
• Location: Ledbury, Herefordshire
• Salary: Competitive with a 10% performance-related bonus + car allowance

My client is looking for a Customer Marketing Manager to drive long-term brand growth for their Grocery & Convenience business. This role involves creating effective and industry-leading customer marketing programmes for two of their esteemed alcohol brands. With a retail sales value of £200m across the UK Off & On-Trade channels, this is an exceptional opportunity for a marketing professional to advance their career in the drinks industry.

• Lead the development and implementation of annual customer marketing plans for the UK Grocery & Convenience channel, ensuring alignment with brand and channel strategies.
• Collaborate with marketing partners and agencies to deliver best-in-class activity, including retailer media, e-commerce, and POS.
• Support the sales teams by developing strategic partnerships and presenting marketing plans with creativity and impact.
• Manage the full mix of in-channel marketing activity, ensuring brand visibility and availability.
• Work with the Brand and Artwork Teams to develop creative assets for channel POS in line with brand guidelines.
• Evaluate marketing activity to understand ROI and inform future planning.
• Communicate activity plans to the commercial team and business engagingly and timely.
• Manage annual investment forecasting and provide accurate quarterly spend estimates.

• 5+ years’ experience in customer marketing within the FMCG industry, ideally in Grocery & Convenience channels.
• Excellent written, communication, and presentation skills.
• Self-starter with the ability to organise and prioritise multiple tasks effectively.
• Demonstrated leadership, teamwork, and analytical skills.
• Strategic thinker and problem solver with a proactive and creative approach.
• Adaptable and enthusiastic about working in a fast-paced and dynamic environment.
• Strong collaboration skills and the ability to communicate well with others.

• 25 days holiday plus bank holidays, Private Health Insurance with Bupa, Corporate Healthcare Cash plan – Level 1 cover, Share Scheme, Discretionary Bonus Scheme, Pension – 5% Employee, 3% Employer (increasing with length of service), On-site discount, On-site gym, On-site parking.