Data and Reporting Analyst-Leeds/Hybrid-Up to £50k
A digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team. As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams
The role:* Lead projects using data modelling and analysis techniques to guide strategy.* Support to build the team's goals, roadmaps and processes.* Implement campaign tracking through Google Tag Manager.* Build custom reporting dashboards using tools such as Looker Studio and Power BI.* Analyse data to provide actionable insights that enhance campaign performance.* Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio)* Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data.* Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution.* Feed into new business decks, providing top level insights to initiate new business opportunities.Skills required:* Strong experience with GA4 and Google Tag Manager.* Strong working knowledge of Looker Studio and Power BI.* Hands-on experience with data pipelines and ETL processes.* Experience analysing data across performance marketing channels* Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.Desirable skills* Basic knowledge of CRO tools and creating tests* Exposure of CRM and email marketing analytics e.g Klaviyo* Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.Agency benefits:* Hybrid working (3 office days).* 25 days holidays + bank holidays.* Free onsite gym.* Birthday off.* Private health insurance.
If you're interested in this role please click 'apply' or get in touch with Liv Grant @ KRG.