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We are seeking a passionate Digital Marketing Executive to help drive growth, improve online presence, and support client engagement for a rapidly expanding company in the sustainability sector. A rare opportunity to join a team that works on meaningful projects, contributing to a positive impact on the planet, the economy, and beyond. Your work will help shape the future of sustainability, driving positive change for all. The office is based between Leeds and Harrogate with an option to work from home 2 days a week.
In this role, you will be responsible for optimising website performance, managing digital channels, and executing targeted campaigns on LinkedIn for a B2B audience. You'll develop new content for the website, create landing pages, manage gated content for lead generation, and support email marketing initiatives. This is a hands-on role that blends creativity with data-driven decision-making and cross-team collaboration.
Key Responsibilities:
- Website Performance & Development - Oversee the ongoing development and performance of the company’s website, ensuring it is up to date, user-friendly, and SEO-optimised.
- Develop and manage landing pages for marketing campaigns, optimising them for lead capture and conversion.
- Create and manage gated content (eBooks, case studies, reports) to generate leads, collaborating with the sales team to move prospects through the sales funnel.
- Continuously improve website performance using A/B testing and user behaviour analysis.
- Social Media Management (LinkedIn Focus) - Manage and grow the company’s LinkedIn presence, creating content tailored to engage prospects and current clients.
- Develop and execute LinkedIn campaigns to increase brand awareness, engagement, and lead generation.
- Post regularly with relevant updates, industry insights, and thought leadership content.
- Monitor and track performance metrics, including engagement, reach, and lead generation.
- Email Marketing Campaigns - Collaborate with the sales team to create and execute email campaigns that nurture leads and support the sales pipeline.
- Monitor key email metrics (open rates, click-through rates, conversions) and provide insights to optimise future campaigns.
- Client Communications Support - Assist in the creation and distribution of digital communications, such as newsletters and client updates, to keep current and prospective clients engaged.
- Monitor client feedback and develop campaigns to address common questions while reinforcing the brand’s messaging.
- Ensure all client-facing content aligns with the brand’s voice and tone.
- Data Analysis & ROI Tracking - Regularly analyse digital marketing performance across various channels, focusing on website analytics, social media, and email campaigns.
- Use tools like GoogleAnalytics, LinkedIn Insights, and HubSpot to assess campaign performance and identify areas for improvement.
- Provide actionable recommendations to improve marketing strategies, ensuring a strong return on investment (ROI).
Who We're Looking For:
- 3+ years of experience in digital marketing, ideally within the tech, sustainability, or B2B sectors.
- Proven ability to manage website performance, including SEO, user experience, and conversion optimisation.
- Experience creating landing pages and developing gated content for lead capture.
- Hands-on experience with social media platforms, particularly LinkedIn, for B2B marketing.
- Strong understanding of email marketing, including segmentation, automation, and campaign analysis.
- Excellent analytical skills, with the ability to assess campaign performance and make data-driven decisions.
- Strong communication skills, with the ability to create engaging content.
- A passion for sustainability and an understanding of the opportunities and challenges in this space.
Why Join Us?
- Competitive Salary
- Flexible Working Options
- Generous Holiday Allowance
- A Collaborative and Inclusive Work Environment
- A Fun and Dynamic Company Culture
- Opportunities for Professional and Personal Growth
If you're excited about contributing to a sustainable future and growing your career in a purpose-driven company, we'd love to hear from you. Please send your CV across today!
