Email Marketing Executive

• £28,000 - £35,000 per annum, dependent on experience
• 5% Quarterly Performance Bonus
• Leeds Office
• Hybrid Working - 3 days in the office
• Supportive and Collaborative Working Environment, Internal Training & Career Progression
• Additional Company Benefits

Our client is seeking an experienced Email Marketing Executivewho will be responsible for the creation and distribution of their email marketing strategy. This is a pivotal role which will influence prospects and existing customers through our client’s nurture channels which include email (Pardot) and chatbot (Intercom). Our ideal candidate will have a sound understanding of email marketing and will know how to utilise workflows to engage with target 'user personas’ throughout the lifecycle of their journey.

Roles & Responsibilities:

• Create and distribute email nurture campaigns outlining key pain points faced by our client’s prospects and further highlighting the benefits/added value of our client’s product offering.
• Utilise Salesforce to segment audiences and design targeted email workflows based on user personas across a variety of sectors.
• Develop and maintain customer onboarding email sequences to drive ongoing product adoption.
• Build automated renewal and upsell campaigns to promote premium product features and new product launches.
• Analyse and report on performance metrics to optimise journeys, improve engagement/ROI and inform future marketing strategy.
• Map and optimise customer journeys across multiple touchpoints including web, email and chatbot, ensuring chatbot flows qualify leads and provide relevant information.
• Creating personalised nurture paths based on customer segments and behaviour.
• Repurposing existing content (including case studies and success stories) to amplify across email campaigns.

Skills & Experience:

• A minimum of 3 years’ demonstrable success in a B2B email marketing role (internal or agency).
• Commercially minded with a strong understanding of how marketing can impact business growth.
• An understanding of SEO principles and experience with SEO tools (e.g. Semrush).
• Excellent verbal and written communication skills, with an ability to collaborate with internal stakeholders.
• Experience with marketing automation platforms, preferably Pardot & Intercom.
• Strong analytical skills with a results-oriented mindset, able to measure, analyse and report on performance.
• An understanding of AI tools, able to leverage them effectively whilst maintaining quality.
• Experience of website management within a CMS.
• Experience with Salesforce.
• Self-motivated with an ability to work independently and meet set deadlines.
• Experience in a SaaS, subscription-based environment, or technology would be desirable.
• Permanent and unrestricted Right to Work in the UK, residing within a commutable distance to Leeds. Please note that our client cannot offer visa sponsorship.

Our Client

Our client is a successful private equity-backed provider of market leading technology systems within their industry sector. Technical innovation and customer support is at the forefront of the business, and this has allowed them to maintain an excellent reputation which has resulted in the business being voted the UK’s number one system in their marketplace. Having been established for over 20 years, the business is now at an exciting stage of growth and has a rapidly expanding customer base across the UK and North America.

This opportunity will be suited to someone who is searching for the next step in their marketing career, where they can play a key role in shaping the success of our client’s content strategy. You will be joining an innovate and forward-thinking marketing team led by a Marketing Director who inspires growth and personal development. If you feel you are suitable, please apply today by submitting your CV. If you would like to discuss this opportunity further, please contact Matt Pallister.

Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.