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Senior Customer (Marketing) Analyst
Leeds, West Yorkshire (2 days on the office)
£40k - £45k + Excellent Benefits
Our client, one of the largest online retailers in the area, has an exciting new opportunity for a Senior Customer Analyst in the Marketing team, to provide analytical support through key business reporting and ad hoc analysis.
Role Responsibilities
Deliver multi-channel digital insights to better understand online customer behaviour.
Maintain and develop reports to deliver key customer insights.
Analyse customer behaviour and purchase patterns to uncover insights that drive customer engagement and business profitability.
Develop and maintain dashboards and reports that track performance against agreed KPIs, customer segments, and campaign effectiveness.
Collaborate with customer, product, and customer service teams to deliver data-driven recommendations.
Monitor KPIs such as customer retention rate, churn rate, customer lifetime value (CLTV), and net promoter score (NPS) to inform strategy.
Conduct A/B testing and multivariate analysis to evaluate the impact of marketing initiatives.
Use predictive analytics to identify opportunities for upselling, cross-selling, and re-engagement.
Requirements
Proficient in data analysis tools (e.g., SQL, Excel)
Must be able to think creatively about issues and find a resolution.
Relevant degree (for example, but not limited to, Data Science, Statistics, Economics).
Ability to work with high level of accuracy, and attention to detail to time critical deadlines.
Experience with data visualization
Experience working in ecommerce or retail, particularly in customer loyalty or CRM.
