- Digital Marketing Strategy: Develop, implement, and manage digital marketing campaigns that promote our products and services.
- Content Creation: Create high-quality content tailored for various digital platforms including blog posts, whitepapers, eBooks, case studies, and more.
- Social Media Management: Manage and grow our social media presence across platforms such as LinkedIn, Twitter, and others relevant to B2B audiences.
- Email Marketing: Design and execute email marketing campaigns to engage and nurture our audience. Monitor email performance and optimize for higher engagement and conversions.
- SEO & SEM: Optimise content for SEO and manage SEM campaigns to drive targeted traffic to our website.
- Analytics & Reporting: Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights for improvement.
- Experience: Minimum of 2 years in a similar marketing role within the B2B sector, preferably in cybersecurity or tech.
- Skills: Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management software).
- Content Expertise: Exceptional content creation and copywriting skills tailored for B2B audiences.
- Email Marketing Skills: Proficiency in email marketing platforms and experience in designing and managing email campaigns.
- Analytical Mindset: Ability to analyse data, generate insights, and adjust strategies accordingly.
- Communication: Excellent verbal and written communication skills.
- Education: A degree in Marketing, Communications, or a related field.