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A fabulous opportunity for a Paid Media Specialist who is passionate about digital media and has a strong digital marketing skill set across paid digital marketing. Our client, an on-line commerce platform, has ambitious plans for growth and is looking for someone with energy and vision to join their growing team of marketers, based at their offices near Leeds.
In this pivotal role where you will take full ownership of PPC campaigns, expanding the companies reach across channels such as Google Display Network, YouTube, Outbrain and Taboola delivering campaigns that maximise activity and exceed performance targets.
You will Identify opportunities and broaden strategies to broaden paid media investment and drive growth on new and emerging platforms. Taking ownership of non-brand paid search campaigns to improve CTR and search impression share. Providing regular reports ensuring PPC performance is delivered to budget and any variance is explained clearly as well as developing the testing strategy to ensure target audience and bid optimisation.
There will be a large element of collaboration, working with web developers to ensure that landing pages are fully aligned with the company’s multi channel campaigns and the design team to collaborate on the creation of high-quality assets which will drive traffic to the site. You will also need to have strong analytical skills to continuously identify new trends and insights to further enhance conversions.
The ideal candidate will have
- Previous experience of managing PPC campaigns
- Strong working background with Google Ads and Microsoft Ads and familiar with Taboola and Outbrain.
- Confident with Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Confident working with YouTube including video advertising.
- An enquiring mind with a real desire to learn and innovate.
- Highly tuned analytical skills with excellent attention to detail
- Experience with scoping and analysing A/B and multivariate tests.
- Prior experience of working with CRO initiatives
- Ability to develop creative strategies for paid marketing campaigns
This is a fantastic opportunity to join a successful company with a truly unique offering. The salary on offer is up to £45,000 dependent on experience plus benefits including pension, 25 days holiday, uncapped profit share, 4 x life cover, free lunch daily.
