Digital Design Manager

The Opportunity

This is an opportunity for an experienced Digital Design Manager to join an agency in Leicestershire who have an impressive roster of loyal clients. They specialise in designing, creating and delivering high quality engagement programmes and events to some large well-known brands. This includes customisable website designs, gamification, video and animation to bring campaigns to life.

This is a highly creative role, with a wide range of design and analytical responsibilities, to support the digital

marketing of the agency and their client’s programmes. You will work alongside the Account managers and

Account Directors and play a crucial role in developing and executing online strategies to drive programme awareness, engagement, and conversions.

This permanent opportunity will can be worked hybrid, typically 3 days in the office and 2 days from home.

Key Responsibilities

Creative

• Creating design concepts using InDesign and Photoshop an designing engaging and user-friendly content for websites, email & internal comms, while maintaining programme brand consistency & optimising for mobile & web.
• Creating digital marketing assets such as websites, emails, presentations, promotional banners, animation, video, sales pitches, social media graphics, online ads, email templates to support marketing campaigns.
• Innovative and continuously researching and adopting the latest design trends, tools, and technologies, ensuring that designs are modern and innovative.

Comms

• Supporting Account Managers with digital promotions and campaigns, in line with the marketing strategy for both agency and each client campaign
• Developing creative concepts for digital, print and presentation
• Research, planning, ideas and execution of marketing campaigns across multiple channels (email, direct mail, in-platform, social media, events)
• Deploying and managing email campaigns including standard sends/automated sends/trigger
• Uploading content to the websites using CMS, HTML, images, copy
• Managing social media updates, activity and growth on LinkedIn, X, Instagram & Facebook

Management and Campaign Effectiveness

• Attend face-to-face meetings where necessary
• Developing and executing campaign communications plans on time
• Testing websites & communications to ensure accuracy and effectiveness
• Monitoring campaign data and providing analysis for digital marketing activity and developing KPI’s

Key skills required

This opportunity would suit candidates with 3+ years relevant digital marketing experience either in-house or agency with a natural creativity and eye for great design. You will have experience of working with Website Content Management Packages, email systems (e.g. Mailchimp) & social media platforms and a strong knowledge of HTML and CSS, Animation / GIF used in Email, Web, social media.

Other key technical skills include 2D Animation, Motion Graphics, Video Editing, Email Marketing, SEO, AdWords and Tag Manager and you will be proficient in InDesign, Adobe Suite (Illustrator, InDesign, Photoshop, Premier), Litmus, MS Word, Excel and PowerPoint.

If this sounds like your next challenge, please apply via the link or contact James Robinson for further details.

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