Marketing Activation

Marketing Activation Manager - Foundation & EventsLocation:East MidlandsSalary: £45,000 - £60,000 + corporate benefits

About Us

Our client are a high profile retailer operating across the UK, Europe, and the US. Due to the business and CEO’s strong commitment to social responsibility, a corporate Foundation was established several years ago supporting a number of UK and US based charities.

The Foundation is dedicated to supporting local communities, assisting vulnerable people, and driving philanthropic investment. We are seeking a Marketing Activation Executive to lead event planning, charity account management, content creation, and strategic briefings. This role is ideal for someone who is passionate about corporate social responsibility, marketing activation, and stakeholder engagement.

About the Role

As a Marketing Activation Executive, you will be responsible for executing key foundation and event initiatives that drive awareness and engagement for the Foundation’s work. You will oversee the planning, promotion, and execution of major charitable events, maintain strategic charity partnerships, and produce engaging written content to communicate the Foundation’s impact.

Key Responsibilities

• Event Planning & Coordination: Lead the organisation of key charity and corporate events such as bike rides, education events, and internal fundraising activities. Manage all event logistics, stakeholder coordination, and post-event reporting.
• Marketing Activation & Content Creation: Develop engaging written articles, newsletters, and social media content to highlight the Foundation’s initiatives and encourage employee participation in volunteering and fundraising.
• Charity Account Management: Build and maintain relationships with key charity partners, including a number of high profile charities in the UK and US Ensure smooth communication and compliance with partnership agreements.
• Strategic Briefing & Reporting: Prepare detailed briefings for the CEO, trustees, and executive team, ensuring they have clear, concise, and data-driven insights to support funding decisions and strategic planning.
• Governance & Compliance: Support the Foundation’s governance processes by ensuring accurate financial tracking, reporting, and compliance with charity regulations. Assist in writing and managing the Foundation’s annual report.
• Employee Engagement & Volunteering: Drive employee participation in volunteering initiatives, track engagement, and manage internal communications for charitable activities.
• PR & Media Support: Work closely with PR and marketing teams to amplify the Foundation’s work through press releases, media engagements, and promotional campaigns.

What We’re Looking For

We’re looking for a proactive and highly organised marketing professional with a passion for corporate social responsibility, storytelling, and stakeholder engagement. The ideal candidate will have:

• A bachelor’s degree and have ideally started their career on a graduate scheme
• Proven experience in marketing activation, internal communications, or corporate social responsibility (CSR).
• Strong event planning skills, with a proven track record of managing large-scale events and fundraising campaigns.
• Exceptional writing skills, with the ability to produce engaging articles, reports, and speeches for senior leaders and external partners.
• Experience managing charity partnerships and coordinating multi-stakeholder projects.
• An analytical mindset with the ability to track impact, engagement, and key performance indicators (KPIs).
• Ability to work independently, think strategically, and execute projects from concept to completion.
• High attention to detail and a low-ego, team-first approach to working with senior executives and external partners.
• Proficiency in Microsoft Office, internal communication platforms, and social media tools.

Why Join?

• Make a Difference: Play a key role in driving social impact through corporate philanthropy.
• High-Level Exposure: Work closely with senior executives, charity trustees, and external partners.
• Career Growth: Gain experience in a dynamic role that combines marketing, communications, and strategic engagement.
• Engaging Workplace: Be part of a company that is committed to its people, its communities, and its purpose.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about corporate social responsibility. If you have a talent for storytelling, event planning, and stakeholder engagement, we’d love to hear from you!