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- Hands-on delivery and implementation of the established marketing strategy to meet business objectives.
- Manage social media and website output, including content writing, blogging, completing newsletters, and maintaining a consistent posting schedule
- Creating literature for the business to be able to use in customer visits and email marketing.
- Maintain and update the existing WordPress website, adding new content regularly, and enhancing SEO by optimizing keywords, metadata, URLs, and alt tags.
- Creatively improve the marketing strategy, suggesting innovative approaches and new opportunities for growth.
- Track and measure new enquiries using tools like Google Analytics and provide insights for continuous improvement.
- Prepare and deliver monthly presentations summarizing completed tasks, campaign results, and performance metrics.
- Utilize a variety of marketing suite tools, such as WordPress, Hootsuite, Canva, Campaign Monitor, and Adobe Photoshop.
- Conduct competitive analysis to ensure our marketing remains cutting-edge and impactful.
- Collaborate closely with the sales team, running joint campaigns and aligning marketing efforts with sales objectives.
- Create and publish case studies regularly to showcase our success stories and project outcomes.
- Experience: Minimum 4-5 years in a marketing role, preferably within the Construction, interiors or manufacturing industries.
- Technical Skills:
- Proficiency in WordPress for website management and SEO enhancement.
- Experience with tools such as Hootsuite, Canva, Campaign Monitor, Adobe Photoshop, and other marketing platforms.
- Strong understanding of Google Analytics for tracking and reporting performance.
- Content Creation: Excellent writing skills for blogs, newsletters, case studies, and social media posts.
- Analytical Mindset: Ability to track, measure, and analyze data to optimize marketing strategies.
- Collaboration: A team player who can work closely with sales and other departments.
- Organizational Skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines effectively.
