Social Marketing Strategy Lead

We are looking for a Social Marketing Strategy Lead to join our client in Herefordshire, a specialist social media agency, on a 12-month contract with a hybrid working setup. This role is ideal for a paid media expert with a strong understanding of organic social growth who wants to take ownership of digital strategies for leading food and drink brands.

What you can expect:

• Salary: 35,000 - 40,000 (dependent on experience)
• Full-time, 12-month contract
• Hybrid working with flexible office and remote options
• Opportunity to grow into a senior leadership position
• Work with well-known food and drink brands
• Benefits including enhanced parental leave, birthday off and extra holiday for long service

What you will be doing:

• Plan, execute, and optimise paid social campaigns across Meta, TikTok and Google Ads
• Manage budgets to maximise return on ad spend
• Develop and implement organic social strategies across Instagram, TikTok and LinkedIn
• Experiment with AI-driven tools to enhance content and ad creatives
• Track and analyse performance data, providing insights to improve campaigns
• Align organic and paid social efforts for maximum impact
• Identify trends and audience behaviours to inform strategy
• Work with the creative and pitch teams to develop proposals and presentations
• Confidently present strategies and insights to clients and prospects

What we are looking for:

• 5+ years of experience in performance marketing and social media strategy
• Hands-on experience with Meta, TikTok and Google Ads
• Strong understanding of organic social growth and engagement strategies
• Analytical mindset with the ability to interpret data and optimise campaigns
• Interest in AI tools and emerging trends in digital marketing
• Proactive, strategic thinker with a keen eye for innovation
• Strong communication skills and a team player mindset

Recruitment Direct Leominster Ltd is acting as an Employment Agency in relation to this vacancy. We are an Equal Opportunities Employer. In order to be considered for this role, you must be able to provide proof of your eligibility to work in the UK. If you do not hear back from us then please consider yourself unsuccessful this time.