E-commerce Manager

Job Title: E-Commerce ManagerLocation: South LincolnshireSalary: £35,000 - 40,000 DOEWork Pattern: Hybrid - 2/3 days WFH

This is an EXCITING and RARE opportunity to onboard with a growing business with corporate backing.

You'll be joining a growing division - making a significant impact in the commercial success of their operation by ensuring the main revenue driver - orders through their website - is the best version it could possibly be!

This role needs a strategic thinker with a proven background in e-commerce and digital marketing - driving online sales growth and enhancing the online brand presence!!

There's real growth opportunity - not only to own the e-commerce function but to build a lead a team of your own!!

Key Responsibilities:

• Manage the day-to-day operations of the e-commerce site, including product listings are detailed and optimised to deliver right and relevant search results.
• Own the e-commerce function, creating a culture of continuous improvement and innovation.
• Ensure the website is user-friendly, and regularly updated with new products, promotions, and content.
• Develop and execute an e-commerce sales strategy to support our online revenue and growth targets.
• Plan and implement digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media advertising, and online promotions to generate sales leads and increased basket spend.
• The creation of a GDPR compliant engagement database to support the annual marketing plan - in partnership with the wider Marketing team - to drive brand cross-category awareness, customer loyalty and repeat business.
• Enhance the online shopper journey to improve conversion rates and customer satisfaction.
• Monitor key performance indicators (KPIs) for the e-commerce platform, such as traffic, conversion rates, and average order value.
• Analyse sales data and market trends to optimise product offerings and marketing efforts.
• Use web analytics tools to generate reports and insights to support the business in making data-driven decisions to optimise our e-commerce strategy.
• Implement customer feedback mechanisms and monitor our online customer service issues to ensure these are responded to and resolved promptly and effectively.
• Coordinate with internal teams (e.g., Procurement, Supply Chain, Technical, Sales, IT) and external partners to ensure joined up thinking.
• Work with our IT and external development teams to implement new features and troubleshoot technical issues.

Ideal Candidate:

• Experience in UX/UI design principles.
• Knowledge of SEO best practices and digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Familiarity with A/B testing and conversion rate optimisation techniques.
• Experience in Algolia search.
• Understanding of GDPR and creating and maintaining compliant mailing list.
• Experience of working with an ASP.NET web framework.

Essential Experience:

• Proven experience as an E-commerce Manager or a similar role.
• Strong understanding of e-commerce platforms and digital marketing tools.
• Proficient in web analytics tools (e.g. Google Analytics) and Excel for data analysis.
• Creative mindset with a customer-centric approach.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Experience of building, leading and developing a team.

If you feel you meet the above criteria, and you're looking for a new chapter in your career - apply below!!