Digital Marketing Executive

Digital Marketing Executive - Exciting Career OpportunityLocation: Lincoln, UKSalary: £30,000 - £40,000 (depending on experience)Benefits: Hybrid working options, a fun and collaborative work environment in a growing progressive business, free snacks, team away days, and more!

Are you a dynamic digital marketing professional ready to excel in a thriving industry? We’re recruiting for an innovative business in the food manufacturing sector seeking a talented Digital Marketing Executive. This is your chance to join a forward-thinking organisation delivering cutting-edge solutions to one of the world’s most essential industries.

The Role

As Digital Marketing Executive, you will drive digital strategies and deliver impactful campaigns that enhance brand visibility and generate valuable leads. This is an exciting chance to contribute to the future of food hygiene by shaping solutions that promote efficiency and safety.

Your role will include travel to client sites, offering insights into customer experiences that inspire authentic and effective marketing campaigns. By immersing yourself in the challenges and opportunities of the industry, you’ll:

• Create content that speaks to real-world challenges and solutions.
• Develop tailored market segmentation strategies informed by first-hand knowledge.
• Craft marketing campaigns that genuinely connect with customer needs.

Key Responsibilities:

• Design and implement multi-channel campaigns, including social media, PPC, and email, to drive leads and boost brand awareness.
• Produce engaging content for a technical B2B audience, such as blog posts, videos, infographics, and case studies.
• Optimise the company website to enhance user experience, improve SEO rankings, and maximise lead conversion.
• Collaborate with sales and technical teams to align marketing efforts with business goals and customer requirements.
• Leverage analytics to track performance, report KPIs, and refine strategies for optimal results.

We’re looking for a creative and strategic thinker with:

• 2-3 years of B2B digital marketing experience, ideally within technical or manufacturing sectors.
• Expertise in social media marketing, especially LinkedIn, with proven engagement success.
• Proficiency in SEO, PPC, Google Analytics (GA4), and website optimisation.
• Strong content creation skills, particularly for technical, audience-focused materials.
• Experience using CRM systems and deriving actionable insights from data.
• Willingness to travel to client sites to gather insights that enhance marketing effectiveness.

About You

To thrive in this role, you’ll need to be:

• Innovative and Resourceful: You excel at generating fresh ideas and staying ahead of industry trends.
• Collaborative and Adaptable: A team player who navigates shifting priorities with ease.
• Proactive and Goal-Oriented: You take initiative, deliver results, and embrace challenges in a fast-paced environment

This opportunity offers the perfect mix of creativity, impact, and career growth:

• Competitive Salary: Up to £40,000 depending on experience.
• Flexible Hybrid Working: Combine remote work with on-site collaboration.
• Career Development: Be part of a progressive business with a clear path for advancement.
• Collaborative Culture: Join a team that values ideas, innovation, and teamwork.
• Meaningful Industry Impact: Work with an organisation that ensures hygiene and compliance in food manufacturing, a vital industry for global health and safety.

Why Join Us?

This role places you at the forefront of an essential and innovative sector. Food manufacturing requires impeccable hygiene standards, and this company leads the way in providing tailored solutions to ensure safety, compliance, and efficiency. With a commitment to quality and a reputation for innovation, the business is on an exciting growth journey—be a part of it!