Marketing Manager

At Adaptable Recruitment we have an Excellent Opportunity for an Experienced Marketing Manager to join a leading professional services company based in the Liverpool area.

Salary: up to £45,000 Depending on Experience
Holidays: 20 days, Birthday, Christmas period & Bank Holidays
Location: Liverpool
Working Hours: 35 hours
Benefits: Enhanced Benefits Package

Main Responsibilities to include:
Social Media Management:

• Oversee and manage daily social media activities across relevant platforms (LinkedIn, Twitter, Instagram, etc.).
• Create engaging and on-brand content that reflects our ethos, values, and mission.
• Collaborate with senior management and team members to ensure brand consistency and a unified online presence.

Digital PR Strategy Development:

• Work closely with senior leadership to design and implement comprehensive digital PR strategies to boost brand awareness and online reputation.
• Identify media opportunities, target journalists, bloggers, and influencers to pitch stories and secure media coverage.
• Develop and distribute press releases, pitch letters, and other communication materials to promote key initiatives.

Media Outreach & Relationship Building:

• Build and nurture strong relationships with journalists, bloggers, industry influencers, and other media contacts to secure ongoing coverage and collaborations.
• Monitor media coverage and manage press requests efficiently.

Content-Driven Initiatives:

• Assist in the production and promotion of content-driven activities such as webinars, podcasts, and online events.
• Ensure that all content is aligned with our brand voice and engages our target audience.

Performance Analysis & Reporting:

• Track and analyse Digital PR performance metrics, including social media analytics, media coverage, and campaign outcomes.
• Prepare detailed reports to assess campaign effectiveness and suggest improvements for future initiatives.

Account Management & KPIs:

• Manage and monitor clearly defined KPIs for Digital PR campaigns, ensuring success through effective account health management and timely adjustments.
• Coordinate budgets, timelines, and resources to ensure smooth execution of digital initiatives.

Key Skills & Experience:

• Proven experience in social media management and digital PR, preferably in a corporate or agency setting.
• Strong knowledge of digital marketing platforms and tools.
• Excellent writing skills with experience creating press releases, pitches, blog posts, and other media materials.
• Ability to build and maintain strong relationships with media outlets, influencers, and industry partners.
• Strong communication and project management skills, with the ability to manage multiple initiatives simultaneously.
• Familiarity with branding, content strategy, and PR best practices.

The Ideal Candidate:

• Experience working within legal sector desirable.
• Knowledge of SEO and content optimisation for PR.
• Familiarity with podcast and webinar production.
• A network of media contacts in relevant industries.