Business Content Writer

Our client is a dynamic and fast paced business with many facets. Rich in know-how, capabilities and expertise, the business has much to sell and many stories to share. To support continued growth, the opportunity has arisen for a talented Business Content Writer to join their team. 

Business Content Writer role:

The successful candidate will work with the Strategy Director to develop and write compelling business presentations and stories. Ensuring the consistent and professional communication of the UK business capabilities, initiatives, projects, and brands.  The role will transform and unify their storytelling, facilitating colleagues across key departments to pitch, sell, inform and educate, both internally and externally.

Business Content Writer Main tasks and responsibilities:

· To write clearly communicated ‘stories’ for the business across a wide range of pertinent topics

· To gather information and content for current & future use

· Researching topics from both internal and external sources of information

· To listen to, and interview colleagues/experts to garner insight and knowledge from which to build stories

· To liaise with colleagues to ensure content remains up to date and accurate

· To produce high quality written materials and visual content, normally in presentation format, for specific audiences and purposes.

· Ensuring presentations are compiled and designed to deliver specific objectives such as inform, educate, excite, compel, sell

· To determine & develop the most convincing approach/angle to deliver key messages with impact, actively identifying compelling arguments from various sources

· Crafting compelling narratives so the intended audience are engaged and understand the key messages

· To ensure content is well edited and concise, with consistency of writing style and tone versus guidelines

· To make presentations flow visually and tell the story with the careful selection of relevant photography, video clips, images, icons, diagrams

· To provide ‘key point scripts’ for each presentation to support the end user in the delivery of the presentation and ensure consistency of message

· To proofread and edit further before use/publication

· Design or work with designers to align written content and visual identity for each aspect of the business.

· To ensure that central blueprint presentations are regularly updated to reflect growth, changes or news within the business.

· Support the business by creating or revising style and tone guides and ensure these principles are consistently applied to all written content

· To develop new content ideas in line with the development of the business

· To work with the Strategy Director to ensure that developed presentations are consistently used as required in the business and not varied beyond sensible customer tailoring

· Edit and proofread written content produced by others in the business

· To adapt and transfer relevant content to the UK website

· To meet regular and multiple deadlines

Business Content Writer Candidate Profile

The successful candidate will have the energy and ambition to make a significant contribution to the future success of the business. They will thrive in fast paced, action orientated environments and relish new challenges and briefs. Able to manage multiple priorities and to work collaboratively with their colleagues.

Business Content Writer Background

Proven experience in content writing, written communications in fields such as journalism, marketing communications, public relations, corporate affairs. May have worked in publishing, media, newspapers, magazines, educational institutions, creative agencies, digital content agencies.

Experience in producing content for websites helpful, but not essential.

Degree educated, desirable but not essential

Business Content Writer Skills

·      Strong writing and grammar skills

·      Excellent attention to detail

·      Ability to make complex topics easy to understand

·      Able to follow guidelines and briefs

·      Ability to work effectively with others, as well as under own initiative

·      Strong time management and multi-tasking skills

·      Have a degree of creativity to look at issues from different angles

·      Advanced user of Powerpoint, essential

Business Content Writer ideal qualities

·      A drive to make a tangible impact and be part of driving business success

·      A ‘can do’ attitude, happy to ‘roll up’ their sleeves

·      Enjoy interacting with others and being part of a team

Business Content Writer Company Package:

Market Leader in their products and sector

Health care single cover

Permanent Health Insurance

Company pension contribution 

25 days holiday + Bank holidays

Company sick pay

4 x Death in Service

If you would like to apply for this role, please send an up to date copy of your CV to Kate Evans as soon as possible quoting reference GP288