Brand Specialist - Luxury retail

Brand Specialist

6-month ftc

Bond Street - full time in the office

44k

Luxury retail industry

Principle Mission

Support the implementation of the global Marketing strategy, guidelines, and tools for the Brand in the given entity, by proactively proposing options. Actively support the development of new and creative ways to raise the image and awareness of the brand in the territory. Ensure the best possible brand presentation in the market with excellence in the execution.

Responsibilities.

• Media Strategy and Budget
  • Support the development and implementation of the Media and PR Strategy, plan and track the budget in the entity
  • Assist in negotiations of insertions, visuals selection and creative approvals based on product launch and sales push with agency and media owners.
  • Support Coop activities: assist in reviewing media plans, delivering strategy, assessing rates, choosing publication and placement opportunities.
  • Actively support the development of meaningful relationships and the identification of key placement opportunities

• Brand Awareness
  • Actively support the development of new and creative ways to raise the image and awareness of the brand in the territory.
  • Actively contribute to building relations with key partners and strategic organisations as well as opinion leaders in the territory
  • Liaise regularly with the Global PR team managing the local press to achieve goals set for the market.

Competencies;

• Supervise agencies.
• Liaise with HQ for compliance in the deployment of the Marketing plan.
• Ensure proper budget management and reporting.
• Sense of initiative.
• Collaboration and communication.
• Quality commitment.
• Have an in-depth knowledge of the local media and press landscape.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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