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MARKETING CAMPAIGN SPECIALIST (DEMAND GENERATION)
B2B SAAS | UP TO £45K + BONUS | HYBRID - CENTRAL LONDON
Our client, a fast-growing B2B SaaS business is looking for a Marketing Campaign Specialist (Demand Generation) to join their dynamic marketing team. With ambitious growth plans and a proven track record of success, they're seeking someone who can take their demand generation strategy to the next level.THE ROLE: Working directly with an accomplished Marketing Director and a small marketing team who has transformed the business from outbound to inbound-led growth, you'll support the development of the demand generation strategy and execution working in close partnership with the sales team. This is a fantastic opportunity for a revenue-focused Marketer who wants to make a real impact in a growing business and continue developing their career in the exciting B2B SaaS sector. KEY RESPONSIBILITIES:
- Drive demand-generation campaigns across multiple channels
- Own and optimize HubSpot operations, including workflow creation and lead scoring
- Create compelling short-form content for email, social media, and ad campaigns
- Analyze campaign performance and make data-driven optimizations
- Work closely with the sales team to understand customer needs and pain points
- Manage agency relationships and work with the in-house marketing team.
WHAT YOU'LL NEED:
- 3-5 years of B2B marketing experience
- Strong HubSpot expertise (essential)
- Proven track record in campaign management in revenue/demand generation
- Excellence in short-form content creation
- Experience working closely with sales team to drive sales qualified leads
- Analytical mindset with the ability to derive insights from data
- B2B SaaS or software experience an advantage
THE IDEAL CANDIDATE:
- Self-driven and proactive approach
- Revenue-focused mindset
- Strong communication skills
- Ability to work autonomously
- Collaborative team player
WORKING ARRANGEMENT:
- Hybrid working (minimum 1 day in Central London office)
- Modern, collaborative office environment
- Regular team socials and events
BENEFITS PACKAGE:
- Quarterly performance bonus
- 25 days holiday + bank holidays + birthday
- Annual learning budget
- Mental health support
- Volunteering initiatives
- Full home office setup
WHY THIS ROLE?
- Work with a supportive, experienced, and dynamic Marketing team
- Join a business with a proven growth trajectory
- Make a real impact on business success
- Modern, non-toxic work culture
- Clear career progression opportunities
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
