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Measurement Strategy Lead

Sphere Digital Recruitment
Posted 21 hours ago, valid for 3 days
Location

London, Greater London EC1R 0WX

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • The Measurement Strategy Lead position is with a global leader in customer data science focused on enhancing customer engagement through advanced analytics.
  • Candidates should have at least 5 years of experience in data-driven decision-making and a background in Retail, E-commerce, or Advertising.
  • The role involves designing experiments, utilizing methodologies like A/B testing and incrementality studies, and serving as the primary contact for measurement queries.
  • Proficiency in SQL and strong communication skills to convey complex concepts to stakeholders are essential for success in this position.
  • The salary for this role is competitive and commensurate with experience, reflecting the expertise required.

Measurement Strategy Lead

This company is a global leader in customer data science, helping clients and agencies understand and engage their customers through advanced analytics and insights. They specialize in leveraging data to optimize retail and media strategies, improving customer experiences and business performance. By applying techniques such as machine learning, artificial intelligence, and predictive modelling, it enables companies to make data-driven decisions. With expertise in 1PD, retail, CPG, and advertising, they deliver personalized solutions that drive growth and loyalty.

The role:

  • Design and execute experiments to assess the impact of different media strategies and establish best practices.
  • Utilize methodologies like A/B testing, incrementality studies, MMM, and MTA to evaluate campaign performance.
  • Serve as the primary contact for sales teams regarding measurement queries and client support and liaise with data scientists to drive innovation.
  • Lead analytical projects, generate insights, and communicate findings to help clients and agencies improve campaign performance.
  • Develop and implement measurement strategies, learning agendas, and testing plans to optimize advertising effectiveness across multiple channels.

You:

  • Proficiency in data querying languages like SQL and experience with advertising measurement methodologies and experimental design.
  • Have proven experience leveraging data and statistical analysis to drive insights and decision-making.
  • Background in Retail, E-commerce, CPG, Retail Media, Advertising, or a related industry.
  • Strong communication skills with the ability to simplify complex technical concepts for various stakeholders, including clients.

Apply Now

You can apply for this role now by sending us your CV or by calling us now! Don't forget to register as a candidate too.

Amy Gladdish - Associate DirectorSphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please?take a look?at our website.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

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