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Sales Manager - Events & ExhibitionsSalary: £60K + OTE £90K
About the Job
A UK-based business information, publishing, and events company is seeking a dynamic sales professional to join their Events and Exhibitions portfolio.
This role involves working on both new and existing projects within the supply chain, logistics, transport, and technology markets. The company hosts various exhibitions and conferences, both virtual and in-person, and publishes several industry-related magazines.
The Candidate
- Proven B2B sales background with a strong track record
- Target-driven and motivated by success and financial rewards
- Commercially astute with a focus on business profit and sustainable growth
- Inquisitive with excellent verbal, communication, and reasoning skills
- Self-motivated yet a team player with a positive influence
- Highly organized with exceptional planning skills
- Comfortable engaging with C-suite executives
- Resilient, able to handle client rejection while maintaining effective sales behaviors
- Professional and committed to excellence in the sales function
Core Tasks
- Achieve budgeted sales revenues across the events and exhibitions portfolio
- Manage existing accounts to maximize yields through a value-based sales approach
- Identify and create new revenue opportunities (upselling, new revenue streams, etc.)
- Re-engage with lapsed accounts to regain sales
- Proactively develop new accounts through telephone and face-to-face activities (exhibitions, client visits, etc.)
- Utilize CRM system daily to record and plan client contacts
- Develop sales strategies with management and colleagues
- Provide accurate forecasts and sales reports
- Conduct competitor analysis and act on opportunities
- Manage workload (sales & non-sales) and meet all deadlines
- Perform any other duties as reasonably expected
Key Activity Metrics & Behaviours
- Collaborate closely and professionally with editorial and other colleagues
- Engage with the commercial teams to share information and create opportunities
- Maintain a client-focused approach with a strong daily sales cadence
- Use CRM system daily to record and plan sales activities and conversations
- Positively contribute to the company culture
