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Brand Lead (Motorcycle / Automotive)
We are working on behalf of a globally recognised motorcycle brand to recruit a Brand Lead focused on strategising, ideation, conceptualization, development and execution of new and existing brand initiatives across markets, geographies and regions around the globe. The role comes with an excellent salary and benefits and is based in London on a hybrid working basis.
The Brand Manager will need to have a strong understanding of brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to scale new heights. This role will be responsible for helping develop and drive Global Brand Strategy for our clients focus on synchronizing and guiding the various teams and programs that comprise the company Brand Team. The incumbent will also be a key contact of expertise and reference on overall brand positioning.
The Brand Manager will be responsible for end-to-end brand management for the overall Company Brand and will report to the Head of Brand Operations, CX & Strategic Projects and work closely with the CBO, Global Brand (Digital, Creative Strategy, PR) product strategy team, business heads and marketing leads across geographies to accomplish the roles purpose.
Key responsibilities include:
- Create and execute an annual brand plan for our client to build brand awareness & aspiration through the brand's positioning in priority markets
- Defne and guide the strategy and vision for brand our client across all markets
- Developing the strategic vision that creates aspiration for the brand by keeping in view the 'mother' brand philosophy
- Conceptualize and create properties that augment the brand; provide overall direction to Storytelling for our client
- Provide strategic direction that delivers 'Always on' brand led growth
- Drive central brand communications efforts and be the head for the global brand agency
- Drive strategy on brand awareness, penetration and engagement
- Drive spontaneous awareness as well as key differentiating attributes and cool aspirational imagery for the brand
- Provide strategic inputs for lead content across all formats and geographies with the overall objective of brand-based messaging
- Develop strategies to propagate the idea and enduring appeal of Pure Motorcycling
- Work across cross functional global teams of digital marketing, brand managers, creative strategy and marketing to ensure flawless global launches and marquee events / rides
- Design, develop and manage brand campaigns and create new properties to bolster the brand
- Partner with external execution partners for on-ground rollout of finalised initiatives - evaluation & finalization of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communication campaigns
- Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due research at various stages (pre & post) for generating effective consumer market insights
- Direct & monitor the marketing initiatives for an impactful execution - briefing & reviewing media plans, providing release material to media, lead the GTM strategy and rollout plans, work with PR team to drive brand initiatives, analysing impact on brand, retails & enquiries and providing update, reports on campaigns and escalate issues when necessary
- Enhance consumer engagement to strengthen brand health - conceptualization & development of the consumer engagement plans, liaising with activation team for agency & cost finalisation, aligning key stakeholders - senior, legal, media & sales teams, rolling out & monitoring of the campaign in the field
- Liaison with CFTs for brand life cycle management - contribute towards brand extension strategy, lead on finalisation of brand names, support legal approval for brand extensions and names as well as internal alignment
- Communication & advertising initiatives: leverage opportunities such as festivals, sports, product results, servicing and other avenues - 'brief' preparation along with relevant stakeholders / agreement on schedule, vetting briefs, review output from agencies, ensure internal approvals, release etc...
- Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP
- Identifying or development of brand activations & partnerships. Partake in regional marketing conversation to oversee brand initiatives
- Liaison with content & digital team to develop and disseminate communication for various initiative
This is an exciting new role and therefore requires a strong and experienced brand professional who has ideally worked within the motorcycle/automotive sector. Some international travel will be required.
Candidates are expected to be degree qualified and have more than 10 years of relating global experience in building brands which create aspiration. You will possess clear brand sensibility
and creative abilities and where possible have a passion/awareness for motorcycling and experience of working with lifestyle/youth brands would be an advantage.
Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.
