Brand Social Executive

BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Brand Social Executive to join their team in London.

Key responsibilities:

• Help create both on-profile and off-profile content across social media platforms (Facebook, Instagram, X and LinkedIn) handling ideation, briefing and publishing.
• Create advertising across platforms and testing different audiences.
• Coordinate with marcomms/creative teams to produce creative assets, including visual images and video.
• Coordinate with the SM community management team to ensure healthy public relationships and scheduling.
• Update the monthly spreadsheets, which will also feed into quarterly reports.
• Liaise with the data side of the marketing team to ensure tracking is set up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
• Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
• Review competitors for inspiration and insights related to the business and present quarterly insights to relevant stakeholders.
• Support new campaigns and influencer projects as needed.

Requirements:

Essential

• 2+ years of experience working in social media marketing
• Proficient in marketing platforms, including Facebook, Instagram, X and TikTok, for profile building and advertising.
• Proficient understanding of social media metrics and campaign/content measurement/reporting.
• Comfortable speaking up and pitching new ideas or tools to team members
• Experience developing or briefing creatives for the above channels and setting up campaigns.
• Experience with Excel/ Google Sheets.

Desirable:

• Experience in the iGaming industry is beneficial but not required, as is social media or digital marketing experience in other markets such as Canada or LATAM/Spain.
• Experience with influencer marketing/UGC or content creators.
• Strong English/ copywriting skills.