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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.
As they continue to expand, they're looking for a Brand Social Executive to support their brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
The Role of the Brand Social Executive
As a Brand Social Executive, you’ll play a crucial role in executing and optimizing social media activity across key markets, including the UK and Canada, while supporting LATAM. You will also assist in developing brand social activity in other company's markets, plus other markets, as required, supporting the overall marketing strategy for the brand. Responsibilities include campaign setup, analysis, creative testing and content creation. This role fits someone adaptable and with an insatiable desire to learn.
The team operates as an internal digital agency serving digital marketing teams in global markets, enabling them to deliver their digital performance marketing plans and targets. Our client has a multi million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, Ireland, Brazil and LATAM as well as other smaller but important markets.
Key Responsibilities of the Brand Social Executive
- Help create both on-profile and off-profile content across social media platforms (Facebook, Instagram, X and LinkedIn) handling ideation, briefing and publishing.
- Create advertising across platforms and testing different audiences.
- Coordinate with marcomms/creative teams to produce creative assets, including visual images and video.
- Coordinate with the SM community management team to ensure healthy public relationships and scheduling.
- Update the monthly spreadsheets, which will also feed into quarterly reports.
- Liaise with the data side of the marketing team to ensure tracking is set up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
- Review competitors for inspiration and insights related to the business and present quarterly insights to relevant stakeholders.
- Support new campaigns and influencer projects as needed.
Key Skills of the Brand Social Executive:
Essential
- 2+ years of experience working in social media marketing
- Proficient in marketing platforms, including Facebook, Instagram, X and TikTok, for profile building and advertising.
- Proficient understanding of social media metrics and campaign/content measurement/reporting.
- Comfortable speaking up and pitching new ideas or tools to team members
- Experience developing or briefing creatives for the above channels and setting up campaigns.
- Experience with Excel/ Google Sheets.
Desirable/Beneficial
- Experience in the iGaming industry is beneficial but not required, as is social media or digital marketing experience in other markets such as Canada or LatAm/Spain.
- Experience with influencer marketing/UGC or content creators.
- Strong English/ copywriting skills.
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service
- Hybrid work model - 3 days in the office, 2 days working from home
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation
- Participation in the company pension scheme.
- Regular team socials and events
