Senior Data & Insights Strategist

Walker and Sloan are proud to be working very closely with an award winning top 255 marketing agency in London, as they are keen to bring on board a talented Senior Data & Insights Strategist to the team on a full time basis.

Role Introduction:As a business, we understand that data is an incredibly powerful asset not just for attribution and performance but for strategy and opportunity insight. Positioned within our Data Strategy team, a Senior Data & Insights Strategist will work closely with the Head of Data and Account Directors/Marketing Managers in the client services team.

Imperative to the role will be the ability to support the client service team with actionable insights from raw data. These insights could be simply to highlight campaign or project performance wins for clients, or they could be to fundamentally change the direction of the strategy being undertaken. The successful candidate will be meticulous in their processing of data - using a range of industry tools and platforms that are available to identify opportunities.

Whilst this will largely be for current clients, there will also be times where the new business team requires analytical support when pitching to new prospects. A perfectionist by nature, a Senior Data & Insights Strategist will go the extra mile to delight clients and colleagues - constantly pushing their own skills and experience as they go. Rather than waiting to be trained and inspired, they take it upon themselves to further their development and learn new things in an ever-evolving discipline. They will also support the Head of Data in leading the innovation/research and development of the performance service line within, whether that be enhancing how we track and visualiseclient performance or introducing new technologies.

Responsibilities & Required Skills:

• Be the lead analyst and point of contact across a selection of client accounts, understanding their requirements and translating to succinct performance updates and value reports.
• Using historical data to forecast and map client targets to quarterly, monthly and daily target sets, with detailed breakdowns by channel.
• Hold teams and clients accountable to the targets that are set, ensuring accurate data is available to monitor performance and enact change wherever necessary.
• Analyse performance marketing data and identify actionable insights that drive growth and continuous improvements.
• Build Google Looker Studio dashboards to surface key data points for clients using existing templates and building custom data sets/layouts as required.
• Lead the delivery and production of monthly value reports with key summaries of performance alongside data driven insights and actionable recommendations
• Ability to set up advanced tags within Google Tag Manager and launch appropriate tracking to meet client needs and measurement objectives.
• Take an active role in supporting new business leads and ensuring the Data service line is present, defining the appropriate deliverables to meet client objectives as part of the pitching process and to then be the Data lead subsequent calls/pitches
• Support the Head of Data with creating and implementing new tracking strategies for clients to ensure all digital touch points are tracked effectively and efficiently.
• Audit client GoogleAnalytics accounts and implement updates and enhancements to create bespoke, best practise implementations.
• Support the wider team with ad-hoc data analysis to guide strategy decisions and pivots.
• Working with the Head of Data to continuously improve the deliverables of the Data service line.

Experience we’d love to see:

• 4+ years of experience in a similar role
• Experience using BigQuery, SQL
• A passion for analysing data and a natural curiosity
• Exposure to paid media activity and understanding of the key metrics and ability to identify insights
• Understanding of SEO and common tools (Accuranker, Google Search Console)
• Ability to process large amounts of data and provide actionable insights
• Unwavering & acute attention to detail
• Good organisational skills and be able to manage own workload
• Self motivation to improve skills and learn new methods
• Desire to train and become an expert

Benefits:

• 30 days annual leave
• Yearly loyalty bonus
• Individual performance bonuses
• £1000 conference and training budget every year
• Life assurance and critical illness cover
• Everyday health care cover
• Enhanced sick pay
• Hybrid working
• Volunteering leave and salary sacrifice for extra holida
• Regular social events