Market Analyst / Forecaster - London

Market Analyst / Forecaster - London

We are seeking an experienced Marketing Analyst/Forecaster to join our delivery team. You will be working closely with senior market forecasters to refine and improve forecasting models for high-profile projects within the Telecoms, Media, and Entertainment industries.

This for our client who are a Global Business Intelligence, Publications and events group. This will be on an initial 7 month contract, mainly remote working with minimal travel to London and Inside IR35.

Role Overview

This role offers a unique opportunity to leverage your research and analytical skills to address industry-specific challenges, identify key market trends, and develop forecasts that inform our clients' strategic decisions.

Key Responsibilities

• * Lead the forecast production process for assigned deliverables, working across all phases from Business Understanding to Deployment.
• * Maintain and update forecast models using Power Query, Alteryx, and Excel, ensuring data quality, accuracy, and consistency.
• * Preprocess and analyze time-series, cross-sectional, and panel data from various sources.
• * Apply statistical techniques to identify market trends, create forecasts, and develop scenario-based analysis.
• * Collaborate with internal subject matter experts and stakeholders to refine and validate forecasts.
• * Produce clear and consistent documentation of forecasting methodologies, assumptions, and outputs.
• * Use PowerBI, pivot charts, and tables for data visualization and analysis.

Key Skills and Competencies

Essential

• * Proficiency in Power BI and Excel Data Models (Power Query and DAX experience required).
• * Expertise in data modelling and visualization; solid understanding of relational databases.
• * Demonstrated ability to build and refine market forecast models using statistical techniques.
• * A degree (2.1 or higher) in business, economics, statistics, mathematics, or related field.
• * Strong problem-solving skills, self-sufficient, and proactive in identifying and solving issues.
• * High numeracy with solid knowledge of statistical techniques.
• * Excellent communication skills for engaging with senior stakeholders across the business.
• * Strong research skills and an inquisitive mindset for analyzing industry trends.
• * Ability to assess the impact of economic factors on market development.

Desirable

• * Experience with Python for data analysis and forecasting.
• * Knowledge of the Entertainment & Media industries.
• * Experience working with large datasets and complex data models.
• * Strong writing skills for producing research reports on trend analysis and forecasting methodologies.
• * Meticulous attention to detail and a methodical approach to work.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.