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- Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud.
- Build and manage customer journeys, email templates, landing pages, and web forms.
- Utilise Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder to implement campaigns.
- Develop and manage email marketing campaigns, including template creation, content integration, and deployment.
- Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
- Troubleshoot and resolve technical issues related to campaign execution.
- Implement and manage automated marketing workflows to streamline campaign processes and improve efficiency.
- Ensure data integrity.
- Utilise advanced segmentation techniques to target specific audience groups and personalise marketing messages.
- Stay updated with the latest Salesforce Marketing Cloud features and best practices.
- Conduct A/B testing and leverage analytics to drive continuous improvement.
- Develop and maintain documentation for processes and configurations.
- Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder is a must have.
- Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies is a must have.
- Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation is a must have
- Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation is a must have.
- Analytical skills to develop insights from campaign data and drive data-driven decision-making is a must have.
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus.
