Insight Executive

Job Description

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day, with a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

The Team: As an Insight Executive on The Sun Insight team, you’ll work closely with The Sun Analytics team, with both teams reporting into the Director of Data. Your role is to enhance our understanding of over 27m monthly readers, supporting marketing, editorial and commercial projects through primary and secondary research and data analysis. This is a fast paced, dynamic environment, where each day brings new challenges and opportunities to influence key decisions. This is a new role in a team that values creativity, innovation and data driven decision making, making it an ideal opportunity for someone looking to bridge the gap between insight and analytics.

Roles & Responsibilities

• Combine Insight and Analytics to inform decision making and ensure the voice of the customer is represented

• Influence editorial and marketing with compelling data-driven insights

• Share visualise and communicate research to stay ahead of consumer behaviour trends

• Identify new customer trends relevant to our brands and category, to share with the business for competitive advantage

• Expertly mine data, create visualisations and build compelling stories from data

• Provide context, and answer the 'why’ questions generated by analytics data

• Use resources like PAMCo, Touchpoints, Mintel and in house 1P data tools (Nucleus, Tableau, Qualtrics) to contextualise and support data story telling

• Support in the commissioning of new Qual and Quant research in response to tactical and strategic projects

You will have:

• An ability to communicate creatively and succinctly

• Ability to interpret complex datasets, identify insights, and translate data into actionable recommendations. Skilled in analysing customer segments, behaviours, and preferences.

• An ability to work across multiple stakeholders; and balance the demands of different teams

• An ability to work independently, but anticipate and identify when you need to escalate

• A great story teller (from data)

• Familiar data analytics tools (eg Power BI, Tableau Server or Data Studio) and DMPs

• Data-literate - Comfortable working with complex data-sets, but more importantly seeing the patterns and stories that connect the data-points.

• Problem-solving - Positive attitude that shows initiative and proactivity

• Proficiency in creating clear and impactful visualisations (e.g., through Tableau, Excel etc) that make complex data easy to understand for stakeholders.

• Experience in developing and analysing customer segments to better understand distinct groups within the audience and how to tailor offerings.

Key Behaviours

• Dedicated to great storytelling, getting under the skin of consumers. You are keen to interrogate multiple sources of data

• You will be able to analyse data and translate it into meaningful stories about consumers which is compelling to stakeholders

• Spot knowledge gaps across the business disciplines and provide the information to help them achieve their objectives

• An inquisitive mindset with a desire to interrogate briefs, methods and data

We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days, there is the option to work remotely if desired.