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Nicholas Howard is delighted to be recruiting for a Data and Insights Associate to join a global pharmaceutical business. This individual will understand and anticipate the needs of the business, translating this into effective business analysis by using an appropriate mix of secondary data, primary market research and competitor analysis. These analyses support a range of activities including monitoring and improvement of commercial campaigns, input into strategic market planning, and revenue forecasting. The D&I Associate translates and communicates their analyses into actionable recommendations to appropriate stakeholders. The D&I Associate will contribute actively to the wider D&I team, including the sharing of best practice.Key accountabilities of the role
- To conduct and interpret market and brand analysis (using national and regional level data where appropriate) for the development of strategic and operational brand plans. To provide Competitive Intelligence to allow the business to anticipate changes in market landscape and begin to shape the environment to their competitive advantage.
- Monitor the performance of individual brands through management and analysis of key performance indicators (KPIs) and communicate results and recommendations to the brand teams.
- Develop a pro-active market research/project plan (with support) for each brand which aligns with business needs. Design, commission and manage market research (with coaching/ support) or other third-party analysis necessary for the development of the brand covering aspects of strategy and promotional campaign implementation.
- To provide analytical and research outputs as required supporting business decisions on promoted products within the organisation’s portfolio. The busienss maintains a data warehouse that drives reporting and dashboarding for all commercial stakeholders. The D&I Associate will maintain and improve relevant aspects of this system in close collaboration with their colleagues in D&I (particularly the Data & Insights Manager).
- To provide support in specific projects as well as back up within the Data, Digital, and Technology team as required.
- To rapidly learn and develop new skills, and to keep up with developments in data, analytics, and the pharmaceutical industry environment.
Key knowledge and/ or experience needed
- Strong analytical aptitude (numeracy or a quantitative focus demonstrated in educational or professional history)
- Presentation skills, aims to communicate technical material in a non-technical manner
- Experience in a data-related, quantitative, or technical role. Power BI experience desired, or alternatively a closely related reporting tool (e.g. Tableau or Qlik, advanced MS Excel). Forecasting experience or market research experience is desirable.
- Some understanding of pharmaceutical data is desirable (e.g. IQVIA, Wilmington, Cegedim, NHS data, in-market and ex-factory sales data).
- Business acumen and curiosity around effective marketing and sales strategy in the pharmaceutical industry
- Willing to challenge thinking at all levels of the business, embracing diverse views that improve decision making
