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Our client a global FinTech company with UK headquarters in London is seeking an experienced Data Analyst to analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business. This is a 12 month contract located in central London, on a hybrid basis.
Responsibilities
- Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
- Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
- Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
- Build dashboards to help the business understand cross-channel demand generation effectiveness
- Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
- Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
- Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
- Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
- Strong stakeholder management, partnership and in?uence
- Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
- Global organization and great support
- Long contract
- Casual dress
- Free breakfast
