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Above The Line Marketing Manager

Above The Line Marketing Manager

Harnham - Data & Analytics Recruitment

Posted 3 days ago, valid for a day

London, Greater London EC1R 0WX

£50,000 - £55,000 per annum

Full Time

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Sonic Summary

The Above The Line Marketing Manager position offers a salary between £50,000 and £55,000, along with a 10% discretionary annual bonus.
The role is based in Marylebone, requiring three days in the office and two days of remote work.
Candidates should have experience in acquisition marketing and ATL channels, particularly with TV, radio, and sponsorships.
Key responsibilities include managing multi-million-pound marketing budgets and optimizing media strategies through data analysis.
The ideal applicant will possess strong analytical skills and familiarity with digital marketing, requiring at least several years of relevant experience.

Above The Line Marketing Manager£50,000 - £55,000 + 10% discretionary annual bonusMarylebone (3 days in office, 2 days from home)

The CompanyA fast-growing iGaming company with a strong presence in the UK and international markets. They offer a wide range of real-money casino games across app and web platforms, with a focus on responsible gambling. As they continue to scale, they are investing heavily in marketing and expanding into new regulated markets.

The RoleThis role is focused on acquisition marketing and brand growth through Above The Line (ATL) channels such as TV, radio, sponsorships, VOD, and podcasts. The successful candidate will take a data-driven approach to media planning, working closely with internal teams and external agencies to measure performance and optimise strategies.

Key responsibilities include:

Managing multi-million-pound marketing budgets across ATL and digital channels.
Planning and optimising TV advertising and other mass media campaigns to drive customer acquisition.
Working with media mix modeling (MMM) and understanding its value in shaping marketing strategies.
Conducting statistical analysis, including incrementality testing and competitor benchmarking.
Developing reporting frameworks and measurement strategies to assess campaign effectiveness.
Presenting post-campaign analysis and insights to senior stakeholders.
Collaborating with external marketing agencies to refine media strategies and drive performance.

Requirements

Experience in acquisition marketing and ATL channels, including TV, radio, sponsorships, and VOD.
Strong knowledge of digital marketing and performance channels (Paid Search, Paid Social, Programmatic, Affiliate).
Understanding of MMM, complex media mixes, and large-scale marketing budgets.
Analytical mindset with experience in Excel, Google Analytics, Tableau, and Adalyser.
Ability to work with audience data, consumer insights, and campaign performance metrics.
Experience in international and regulated markets is beneficial.

This is an exciting opportunity to shape and execute large-scale marketing campaigns for a dynamic and rapidly growing brand.

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