Area Sales Manager - London

Job Title: Area Sales - London

Reporting To: Branch Manager

Job Objective: To promote the sales and support services of all Turfcare products. To provide product advice, demonstrations, and quotations to end-user customers and work with customer support colleagues and nominated service centres/branches to ensure superior customer support.

• Enhance the sales levels and market penetration of Turfcare Equipment products within your territory in accordance with annual KPIs by providing timely customer demonstrations, quotations, and advice, ultimately leading to market share growth.
• Establish new customer leads and maintain ongoing customer relationships to drive business growth through existing accounts and new business opportunities.
• Deliver and assist service centre & support staff with technical sales advice, promoting all services to enhance aftermarket business growth.
• Oversee all aspects of Turfcare Equipment sales activities within your territory, managing the sales process for each customer from quotation to delivery & installation, finance quotations, end-of-lease returns, and self-billing requirements.
• Take responsibility for demonstration products within your territory, ensuring availability for end-user customer demonstrations. Liaise with the demonstration department or regional demonstrator to organise and carry out other customer demos.
• Work with internal departments on all sales initiatives, programmes, and technical product issues and developments.
• Manage all product installations within your territory, ensuring customer satisfaction post-delivery.
• Provide operator and handover training within your territory, with assistance from the training department and staff.
• Keep the company CRM tool updated with regular customer contact details, information, and product inventories.
• Promote all sales and marketing campaigns in collaboration with the Sales and Marketing Managers.
• Ensure the product registration database is updated by overseeing the registration process used by end-user customers and service centres.
• Achieve consistent performance in meeting agreed bonus targets and KPIs.

• Excellent communication skills, both written and verbal
• Confident, articulate, and professional speaking abilities
• Strong analytic and problem-solving skills
• Flexible and adaptable, with the ability to be proactive and strategic in thinking and reasoning
• Strong knowledge of Microsoft Office
• Ability to multi-task
• Team player
• Solution-driven

• Customer orientation
• Collaboration
• Innovation
• Integrity
• Problem-solving skills
• Result orientation
• Expertise