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ATL Marketing Manager

ATL Marketing Manager

Harnham - Data & Analytics Recruitment

Posted 2 days ago, valid for 6 days

London, Greater London EC1R 0WX

Full Time

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Sonic Summary

The position is for an ATL Marketing Manager based in London, offering a salary of up to £55,000.
The company operates in the iGaming sector and aims to expand its brand into new regulated markets.
Candidates should have experience in acquisition marketing and above-the-line channels such as TV, radio, and sponsorships.
A strong knowledge of Market Mix Modelling and proficiency in analysis tools like Excel and Google Analytics are essential.
This role requires a minimum of three years of relevant experience in a similar marketing position.

ATL MARKETING MANAGER

UP TO £55,000

LONDON - HYBRID - 3 DAYS IN OFFICE

*Please note, this company is unable to offer sponsorship at this time*

THE COMPANY

This global company sits in the iGaming space and they are launching into new markets and want to establish their brand in all regulated markets.

THE ROLE

You'll focus on all above-the-line marketing - TV, radio, print etc, working with multi-million-pound marketing budgets. You'll manage an agency relationship that does the Market Mix Modelling for you and provide recommendations off the back of this.

SKILLS + EXPERIENCE

Acquisition marketing experience
ATL channel experience - TV, radio, sponsorships, VOD
Knowledge of MMM and complex media mixes
Analysis - Excel, Google Analytics and Tableau (or similar)

HOW TO APPLY

If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation

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