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Audience Development Manager
£33,000 - £37,000 + Bonus + Excellent Benefits
London
Hybrid
Leading media publisher and events business seeks a talented Audience Development Manager to join their marketing team.
The Audience Development manager will play a pivotal role in shaping and executing the audience growth strategy for both digital publishing platforms and live events.
The primary goal is to expand the reach, engagement, and retention of their target audience across multiple channels, including digital, social media, email, and in-person/virtual events.
The role demands a data-driven approach to grow their audience through subscriptions, memberships, event attendance, sales, advertising, and partnerships.
Key Responsibilities
Audience Growth Strategy
- Develop and lead a comprehensive audience development strategy aligned with the company’s objectives across their publishing platforms and events.
- Identify key growth opportunities to increase audience size, engagement, and retention.
Data-Driven Campaigns
- Leverage data analytics tools to track, measure, and optimise audience acquisition campaigns.
- Define and monitor key KPIs such as traffic growth, conversion rates, subscriber acquisition, engagement, and retention.
Subscription, Membership, & event attendance Growth
- Lead initiatives to grow subscriptions, memberships, and event attendance through innovative marketing and promotional tactics.
- Develop personalised user journeys to convert casual users into loyal customers.
- Manage retention strategies including renewal campaigns, loyalty programs, and community engagement.
Event Audience Engagement
- Work closely with the events team to drive attendance and audience participation at live events (in-person and virtual).
- Analyse event attendee data to identify new audience segments and cross-promotion opportunities.
- Develop engagement strategies for pre-event, on-site, and post-event interactions.
Key Skills Required
- Proven experience in a senior audience development role, ideally within publishing, events, or media sectors or a background in marketing
- Strong understanding of digital marketing, SEO, content marketing, and audience acquisition strategies.
- Experience managing and growing audiences through various channels, including email, social media, and events.
- Excellent analytical skills with experience using analytics tools (e.g., Google Analytics, CRM systems, marketing automation platforms).
- Experience in subscription models, membership programs, and audience engagement strategies.
- Innovative thinker with a strong understanding of customer experience, user journeys, and retention strategies.
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities.
We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs. Our clients range from small start-up companies to FTSE 100 and 250 businesses.
We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
