B2B Marketing Manager

Adecco London City are supporting a well-known client, recruiting for a B2B Marketing Manager!Location: City of London | Hybrid: 4 days WFH, 1 day in-officeSalary: £40,000 - £50,000

Are you a dynamic marketing professional with a passion for driving growth in the B2B sector? Our client is on the lookout for a talented B2B Marketing Manager to spearhead innovative marketing initiatives and expand their corporate client base in the UK and beyond!

Key Responsibilities:

• Engage & Expand: Develop and implement strategies to grow engagement with corporate entities, aligning with our client's internationalisation goals.
• Creative Campaigns: Design and execute targeted marketing campaigns to attract new paying corporate accounts, showcasing the products, advisory services, and new products.
• Market Insights: Conduct thorough market research and customer segmentation to assess the viability of new products and pricing strategies.
• Maximise Revenue: Utilise all elements of the marketing mix to enhance income from products and services, ensuring cost-effective use of all channels, including events.
• Data-Driven Decisions: Analyse data to measure the effectiveness of marketing activities, driving continuous improvement.
• Collaborative Leadership: Work closely with directors and teams to launch new products and services successfully.
• Build Partnerships: Identify and foster relationships with key stakeholders to boost B2B growth.
• Budget Management: Contribute to the budget-setting process, ensuring effective expenditure control.
• Promote Value: Advocate for the products and services to corporate clients.

What We're Looking For:

• A proven track record in B2B marketing, ideally in a commercial setting.
• International/ Global marketing experience.
• Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot).
• A marketing qualification or equivalent experience is required.

Core Competencies:

• Leadership: Inspire and guide teams toward a shared vision, while fostering individual and team growth.
• Strategic Focus: Develop long-term strategies that align with our client's goals and adapt to changing market conditions.
• Change Oriented: Embrace innovation and continuously seek better ways to achieve results.
• Decisive: Analyse information to make timely, sustainable decisions that drive progress.
• Influential: Build strong partnerships and collaborate effectively with stakeholders.
• Results-Driven: Plan meticulously to deliver outstanding results on time and within budget.
• Customer-Centric: Understand and respond creatively to customer needs, enhancing loyalty and reputation.
• Resilient: Maintain composure under pressure and navigate challenges resourcefully.

Why Join Us?

This is an incredible opportunity to make a significant impact within a vibrant organisation. If you are ready to take your B2B marketing career to the next level, we want to hear from you!

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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