B2C Marketing Manager

Adecco London City are supporting a well-known client, recruiting for a B2C Marketing Manager!Location: City of London | Hybrid: 4 days WFH, 1 day in-officeSalary: £40,000 - £50,000

Are you a dynamic B2C marketing professional ready to drive impactful growth? Our client is seeking a talented B2C Marketing Manager to lead innovative marketing programmes aimed at engaging existing and new clients.

Key Responsibilities:

• Drive Growth: Consolidate and expand the uptake of their services in the UK and international markets.
• Market Insight: Conduct thorough market research and trend analysis to identify new opportunities.
• Creative Campaigns: Design and execute personalised marketing campaigns targeting key personas to boost enrolments.
• Performance Analysis: Utilise marketing automation and analytics tools like HubSpot to evaluate campaign effectiveness and optimise performance and increase value for money.
• Reporting: Prepare and present insightful reports to the Senior Leadership Team, highlighting progress and challenges.
• Collaborative Launches: Work closely with directors and teams to successfully launch new qualifications both locally and globally.
• Relationship Building: Forge partnerships with key third parties, to enhance the organisation's market position.
• Budget Management: Contribute to budget processes and ensure effective expenditure monitoring.

What They are looking for:

• A proven track record in B2C marketing, ideally in a commercial setting.
• In-depth knowledge of B2C marketing strategies and channels.
• Strong experience with email marketing, SEO, SEM, social media, and CRM systems like HubSpot.

Essential Competencies:

• Leadership: Inspire and motivate teams with a clear vision and constructive feedback.
• Strategic Focus: Develop strategies that align with key business goals and ensure long-term sustainability.
• Change Oriented: Embrace innovation and remain proactive in improving processes.
• Decision Making: Analyse information effectively to make timely and sustainable decisions.
• Influence: Build collaborative relationships and foster support across the organisation.
• Results Orientation: Deliver outstanding results on time and within budget with keen attention to detail.
• Customer Focus: Understand and creatively respond to customer needs, enhancing loyalty.
• Stakeholder Management: Navigate complex stakeholder relationships to achieve positive outcomes.
• Resilience: Maintain effectiveness under pressure while treating everyone with respect.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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