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Brand Development Manager (On Trade)
London
Up to £39,000 base salary + car allowance + bonus
I’m currently working with a top distributor of unique, artisanal drinks who is seeking a Brand Development Manager in London! In this role, you’ll manage a designated region and drive growth for a dynamic portfolio of premium spirits. You’ll collaborate with independent on-trade outlets, wholesalers, and experiential teams to execute brand activations and promotional activities in line with the brand strategy
Key Responsibilities:
- Drive targeted distribution growth and sales of portfolio brands across your region.
- Build strong, long-lasting relationships with key customers, ensuring brand visibility through pouring, upsell, and menu features.
- Collaborate with internal and external teams to execute promotional plans and activations effectively.
- Negotiate support agreements with key customers and support off-trade and C&C teams when required.
- Manage a customer base of over 120 outlets, ensuring regular calls and follow-ups to drive results.
- Maintain up-to-date customer records and clear action plans to meet objectives.
About You:
- Strong relationship-building, sales, and negotiation skills.
- A passion for the drinks industry and the ability to articulate brand USPs with clarity and enthusiasm.
- 12 months+ experience in a field-based sales role (ideally within the drinks trade but not essential).
- Excellent time management, organisational, and planning skills.
- A proactive, solution-focused attitude and the ability to work independently.
If this role sounds like it's a good fit for you – then I’d love to speak to you!
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
