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About Us:
Our client is a dynamic and growing company committed to delivering exceptional service within the charity/healthcare sector. We are seeking an experienced Brand Manager to join our marketing team and help us strengthen our brand presence and ensure consistent brand messaging across all channels, with a focus on the unique needs of the charity or healthcare market.
Role Overview:
As Brand Manager, you will be responsible for developing and implementing brand strategies that align with our company’s objectives and values. You will collaborate closely with the marketing team, product managers, and external agencies to enhance the brand’s visibility, market positioning, and overall success within the charity or healthcare space.
Key Responsibilities:
- Develop and implement effective brand strategies to increase brand awareness, customer loyalty, and market share, specifically within the charity or healthcare sector.
- Conduct market research and competitor analysis to identify opportunities and emerging trends within the charity or healthcare market.
- Collaborate with cross-functional teams, including marketing, sales, product development, and design, to ensure brand consistency across all touchpoints.
- Manage brand campaigns, ensuring they are delivered on time and within budget, with a particular focus on campaigns for the charity or healthcare audience.
- Contribute to the creation of creative concepts and messaging for advertising, digital marketing, and promotional materials, tailored for the charity or healthcare sector.
- Monitor brand performance through key metrics and make improvements as necessary.
- Oversee the creation of content for digital, print, and social media platforms.
- Manage the design and production of brand assets, ensuring adherence to brand guidelines.
- Support product launches and initiatives by developing marketing strategies with a focus on charity or healthcare products/services.
- Liaise with external agencies and suppliers to ensure the brand vision is accurately reflected in campaigns.
Key Skills and Experience:
- Proven experience as a Brand Manager or in a similar marketing role, with experience in the charity or healthcare sector highly desirable.
- Strong understanding of brand strategy, positioning, and market analysis, particularly within charity or healthcare organisations.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- Proficiency in Microsoft Office and marketing software (e.g., Adobe Creative Suite, Google Analytics, social media platforms).
- Experience with budget management and forecasting.
- Creative thinking and problem-solving skills.
- Strong attention to detail and a passion for brand development within the charity or healthcare space.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
