Brand Marketing & Campaign Manager

Brand Marketing & Campaign Manager

6 Month Contract (Initial)

London

Hybrid Working

Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.

We are happy to be recruiting for one of our high-profile Banking clients. They are currently looking for a Brand Marketing & Campaign Manager to join them for an initial 6-month contract. However, there may be scope for extension.

Role Summary:

We're looking for a candidate that has proven experience leading B2B campaigns; building and growing matrixed brands; and executing and optimising integrated campaigns across content, web, events, and more.

Role Responsibilities:

• Building campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).
• Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.
• Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
• Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
• Oversee the strategic planning, messaging and coordination of industry-leading events in partnership with events team. Ensure events strategy align seamlessly with brand objectives.

Skills & Experience Required:

• A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform centred campaigns.
• Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
• Experience planning and leading global campaigns across multiple channels; formats; and investment strategies - including paid, owned and earned media strategies
• Strong data and landscape analysis skills to review marketplace trends, formulate implications and inform strategy.

Location:

This is a hybrid working role, with a requirement to work from the clients London office at least 3 days a week.

Working hours:

Standard working hours with some flex where required.

If you feel that this is a role that would suit you then please apply today.

If you do not hear from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.

Pontoon Solutions are an equal opportunities company