Business Development and Marketing Manager

We are delighted to be working in partnership with this growing consultancy to appoint them a Business Development and Marketing Manager.

THE ROLE OF BUSINESS DEVELOPMENT AND MARKETING MANAGER:

• Develop and own the marketing strategy, and, in conjunction with the Partners and Directors, define and regularly review the commercial strategy
• Own and optimise the CRM system, and provide actionable data-driven insights to enhance lead generation, drive account-based marketing and business development process excellence
• Develop and implement a structured commercial pipeline, ensuring systematic lead qualification, nurturing, and conversion tracking to maximize commercial impact
• Leverage CRM and external data sources to identify and track key market trends, deals, and investment activities, equipping directors and partners with real-time insights to improve targeting and outreach
• Drive high-impact business development initiatives, including identifying high-potential clients and coordinating structured outreach campaigns to engage key decision-makers
• Coordinate commercial and networking events, ensuring strategic alignment with target clients and optimizing post-event engagement
• Support the execution of targeted ABM campaigns, aligning thought leadership content, digital marketing, and event strategies to strengthen market position and brand recognition
• Drive initiatives to enhance commercial effectiveness, including client segmentation, key account management, and data-driven upsell strategies to maximize client lifetime value and drive revenue growth
• Monitor and report on key BD and marketing performance metrics, providing data-backed recommendations to continuously refine sales strategies and improve conversion rates

THE IDEAL CANDIDATE FOR THE BUSINESS DEVELOPMENT AND MARKETING MANAGER ROLE:

• Minimum 5+ years’ experience in digital marketing, business development or commercial excellence, ideally in a professional services environment such as Management Consulting or Private Equity
• Excellent quantitative analysis skills, creativity in problem-solving, and a keen business sense
• Strong experience managing CRM systems (e.g. HubSpot preferably) and maintaining high-quality data
• Ability to analyse and interpret market intelligence, deal activity and business development trends
• Strong business acumen and understand of commercial strategy in a consulting environment
• Excellent organisational skills, attention to detail, and ability to manage multiple priorities and stakeholders
• Excellent interpersonal, written, and oral communication skills
• Strong work ethic and self-starter, and adapt to change within a fast-paced business environment
• Experience supporting business development initiatives through data-driven insights and strategic marketing efforts