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Chief marketing officer
Content and product marketing manager

Content and product marketing manager

Feenicks Ltd TA Archway International

Posted 17 hours ago, valid for a month

London, Greater London SE6 4YW, England

£60,000 per annum

Full Time

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Sonic Summary

The Content & Product Marketing Manager will shape and execute go-to-market (GTM) strategies in collaboration with product, sales, and marketing teams.
This role involves crafting clear messaging and positioning for products, as well as developing sales enablement content and user guides.
Key responsibilities include aligning with the product team to refine GTM strategies and ensuring successful product launches.
The position requires a strong focus on lead generation and customer onboarding through effective content creation.
Candidates should have a minimum of 5 years of experience in marketing, with a salary range of $80,000 to $100,000.

Main Purpose

As a Content & Product Marketing Manager, you will be responsible for shaping and executing go-to-market (GTM) strategies, collaborating closely with product, sales, and marketing teams to drive product adoption, market fit, and revenue growth.

Your role will focus on crafting clear messaging and positioning for products, as well as developing product-focused sales enablement content, case studies, and user guides to support both lead generation and customer onboarding.

Responsibilities & Duties

Collaborate closely with the product team to develop and refine the go-to-market (GTM) strategy, aligning with sales to ensure product-market fit and successful launches.

Develop and deliver product-focused sales enablement content, including case studies, product one-pagers, and sales presentations that drive lead generation and conversion.

Create user guides, tutorials, and product education materials to drive customer adoption and increase engagement.

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