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CRM Executive
Location: London
Salary: up to £45,000
This role involves creating, managing, and optimising CRM campaigns to enhance customer conversion, retention, and reactivation.
Key Responsibilities:
- Develop and execute CRM strategies for conversion, retention, and reactivation.
- Monitor and optimise segmented and targeted CRM campaigns.
- Collaborate with various departments to ensure campaign success.
- Utilise data to evaluate and improve customer segmentation and campaign performance.
- Conduct market research to stay updated on industry trends.
- Ensure CRM systems meet objectives and implement new tools as needed.
- Analyse competition and generate insights for continuous improvement.
Key Experience Required:
- Proven CRM experience in a similar role, ideally in sports betting and gaming environments.
- Experience using CRM platforms like Optimove or similar.
- Expertise in running multichannel campaigns.
- Strong customer-centric approach with a good understanding of CRM strategies and practices.
- Knowledge and interest in online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data-focused and ROI-driven mindset.
- Ability to build strong working relationships.
- A marketing/business degree or equivalent qualification is desirable.
Please apply with an updated CV if you're interested!
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.
