Back to search
We are seeking a highly ambitious CRM Marketing Manager to join a rapidly growing organisation based in fun and vibrant offices in the West End! If you are a CRM expert and enjoy the idea of working for an award-winning business this could be the perfect role for you!
This fantastic opportunity seeks a results-driven CRM Manager who enjoys engaging customers through marketing. Joining a growing, close-knit and driven Marketing function, you will help this business impress and grow their customer base. The department already sees YoY growth of 30% and due to this growth, they seek a CRM expert to lead on all things CRM and the customer journey.
Job Title: CRM Marketing Manager
Location: London, 3 days per week office based
Salary: £50,000 - £60,000 DOE
Benefits: 25 days annual leave increasing with service, enhance maternity / paternity scheme, monthly employee recognition, contribution pension scheme, regular social events, plus more!
Contract Details: Full Time / Permanent
Responsibilities
- Build and implement a best-in-class customer journey focused on creating value for customers and reducing churn
- Plan, develop and execute email marketing campaigns, including automated workflows and ad hoc emails
- Monitor, report on and optimise key retention metrics such as churn, rebuy revenue and order frequency to maximise customer lifetime value
- Educate customers through creating content
- Work closely with the Head of Marketing to define a customer content strategy to engage with key customers with online and in person events, emailing and other comms; identifying gaps and opportunities to create content and campaigns that are needed to reach company goals
- Increase the number of products sold through upselling and cross-selling onsite, through an integrated marketing and product strategy, selling through the online customer portal
- Showcase success through up-to-date customer stories, testimonials and customer collaborations and advocacy initiatives
- Help the rest of the business, especially the Sales and Customer Service teams, to effectively and consistently represent the brand and tell the company story to support customers
- Work with the strategy team to utilize data-driven customer insights for shaping the CRM strategy, and be the voice of the customer by gathering customer feedback and running surveys - communicate this back to the business and ensure the customer is at the heart of all of comms
Knowledge And Skills
- Demonstrable experience in delivering CRM strategies and programs across multiple touchpoints driving customer engagement and revenue
- Proven experience in developing and implementing retention-focused strategies
- Excellent communication and story-telling skills with fantastic written and verbal abilities. Ability to write effective copy is a necessity, design capabilities are a plus
- Ability and confidence to manage multiple stakeholders with differing priorities across cross-departmental projects
- Analytical and commercially minded - the ideal candidate with be highly analytical and able to make data-driven decisions that have sound commercial rationale and ROI. Proven experience using Google Analytics, Excel formulas, or other equivalent tools desirable
- Familiarity with B2B marketing, lead generation and sales processes
- A team player - an ideal candidate will be comfortable working autonomously but will thrive in a team environment being open, collaborative and communicative
If you are a highly motivated individual with a passion for supporting growing organisations we would love to hear from you. Please apply today!
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
