- Work in the adult services sector, a dynamic and evolving industry.
- Lead customer engagement, retention, and loyalty through strategic CRM campaigns.
- Be at the forefront of product launches and CRM-driven marketing strategies.
- Must be comfortable working with adult content and advertising.
- Develop and implement multi-channel CRM campaigns to support product launches and customer retention.
- Define and execute personalized lifecycle marketing strategies to maximize engagement and conversions.
- Optimize segmentation and automation to deliver targeted and effective communications.
- Integrate CRM strategies into go-to-market plans for new product launches.
- Design and manage email, SMS, push notifications, and in-platform messaging to enhance user engagement.
- Use customer insights and data to drive loyalty and reduce churn.Â
- Track and analyse CRM performance metrics (open rates, retention rates, CLV, churn).
- Leverage analytics tools to refine and optimize CRM strategies for improved engagement and ROI.
- Work closely with Marketing, Product, and Data teams to ensure seamless campaign execution.
- Manage and mentor a small team, fostering a culture of innovation and data-driven decision-making.
- Collaborate with cross-functional teams to integrate CRM insights into wider marketing efforts.
- Act as the go-to expert for CRM best practices, automation tools, and customer engagement strategies.
- Proven experience in CRM management with a strong focus on product launches and customer engagement.
- Expertise in email, SMS, push notification, and automated marketing workflows.
- Strong analytical skills with experience in CRM and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.)
- Data-driven mindset with the ability to translate insights into impactful campaigns.
- Exceptional communication and leadership skills.
- Comfortable working in the adult services sector and handling adult content.
- Unique opportunity to work in a high-growth and fast-evolving industry.
- Hybrid working – only one office day every two weeks.
- Shape the future of CRM strategy and product marketing in a dynamic market.