CRM Manager

Aspire

Posted 16 hours ago, valid for 17 days

London, Greater London EC1R 0WX

£50,000 - £3 per week

Full Time

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Sonic Summary

The CRM & Digital Transformation Specialist position is based in London and offers a salary of £50,000.
The role requires a minimum of 3 years of experience in CRM, particularly with legacy systems, and a strong background in digital transformation projects.
The specialist will lead CRM integration and segmentation strategies, collaborating directly with developers to enhance functionality and tackle legacy challenges.
Key responsibilities include analyzing CRM data, managing email marketing campaigns, and ensuring seamless integration of CRM processes across the business's digital marketing stack.
Candidates should have expertise in CRM systems, preferably Salesforce, along with experience in segmentation and personalization for large-scale operations.

CRM & Digital Transformation SpecialistSalary: £50,000Location: London Hybrid: Up to 3 days a week (flexi)

About Us:We're partnered with a team who are driving transformative change through CRM and data analytics, working with enterprise-level clients in sectors like healthcare, insurance, and banking. They're looking for a CRM specialist who is ready to tackle complex legacy systems and drive forward the next phase of their digital transformation.

The Challenge:Our client manages a CRM system that sends out 5000 emails per day, but segmentation is underutilized. There is a need for someone who can work directly with developers to battle legacy challenges and implement a full marketing stack that aligns with modern practices. This is no ordinary CRM role - we're talking about deep integration, segmentation, and setting up tools where there are none.

You'll be instrumental in moving the CRM function forward toward a target of 0.2% by 2025.

Key Responsibilities:

Lead CRM integration and segmentation strategy, working with legacy systems and developing new tools where needed.
Collaborate closely with developers to troubleshoot, update, and enhance CRM functionality in-house (not via agency).
Analyze and manage CRM data, driving email marketing campaigns that increase engagement and conversion.
Provide expert stakeholder management, particularly with internal teams handling legacy challenges and navigating resistance.
Take charge of digital transformation initiatives, ensuring they align with the company's long-term goals and are executable in real-time.
Work across departments to make sure CRM processes are integrated smoothly across the business's digital marketing stack.

Required Skills:

CRM expertise (Salesforce experience preferred), particularly dealing with legacy systems.
Experience in segmentation and personalization for large-scale CRM operations
Ability to work with developers and manage internal relationships
Hands-on experience in digital transformation projects and data analysis.

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