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Our client, a leading professional services firm based in London, is seeking a talented Email Marketing Manager to develop and execute high-impact email campaigns across B2B and B2C channels.
THE ROLE OF EMAIL MARKETING MANAGER:
- Develop and implement email marketing plans to drive engagement and conversions.
- Create compelling email content tailored for different audience segments.
- Monitor key performance metrics (KPIs), analyse campaign performance, and optimise strategies for continuous improvement.
- Segment and manage email lists to ensure targeted messaging reaches the right audience at the right time.
- Enhance existing email automation workflows and develop new campaigns to boost engagement and results.
- Collaborate with cross-functional teams to align email marketing efforts with broader company objectives and marketing strategies.
THE IDEAL CANDIDATE FOR THE EMAIL MARKETING MANAGER:
- Experience in email marketing, with a strong track record in campaign planning and execution.
- Analytical mindset with the ability to assess campaign performance and identify optimization opportunities.
- Strong copywriting and communication skills.
- Ability to thrive in a fast-paced environment, managing multiple projects simultaneously.
