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Senior Marketing Manager Events & Digital (B2B) REMOTE
Circa £45 - 50,000 Bonuses + Progression
My client is a fast-growing event, publishing and digital business. Due to continued growth an exciting role has arisen for a Senior Marketing Manager to take a lead on all marketing activities whilst managing one Marketer.
The RoleThis is a fantastic opportunity for a talented individual to take a senior marketing position at a dynamic company in a fast-growing sector. It is perfect for someone who loves marketing, wants to work for a company with an authentic social mission, and is looking to take the next step up in their career. It also suits someone with a strong events background, but who is also interested in building upon that experience with digital/publishing products.
Main responsibilities are as follows:
- Active contribution to the strategic direction of the business, including all elements of running and growing a business.
- Lead the building and execution of marketing strategies and execution plans for events, digital and published products.
- Leadership of the data function, including maintenance and growth of data and related systems.
- Hitting or exceeding targets for attendee acquisition (paid and free) for events, downloads/viewers on digital and publishing products.
- Generation of leads (inbound enquiries) for the sales team via a variety of marketing approaches.
- Design and leadership of our social media strategy, both as a company and for specific products.
- Building and maintenance of event and other product websites. HTML experience is not necessary, but base level proficiency is useful.
- Building and maintaining relationships with media and strategic partners.
- Writing key copy for marketing campaigns, and content for our website.
- Analysing the effectiveness of marketing campaigns, both during and afterwards.
Experience
The ideal candidate will:
- Have a minimum of 3 years experience in an events marketing role. Digital and/or publishing marketing experience is a plus.
- Have experience of successfully marketing both small and large events.
- Enjoy working with automated marketing systems. Experience with Pardot is a plus but is not essential.
- Possess experience of managing and growing focused databases and be familiar with legislation/guidelines in this area.
- Have led social media campaigns across a variety of platforms.
