Field Marketing Manager

My client is a leading data analytics company helping enterprises extract value from their data through an innovative platform. Their solution enables curiosity-driven exploration at any skill level, leading to real discoveries and transformative outcomes. With a global presence in over 100 countries and 45,000+ customers worldwide, they offer a collaborative environment where talented professionals continuously innovate and improve their offerings.

My client is seeking a dynamic Freelance Field Marketing Manager to join their EMEA Field Marketing team on a 3-6 month contract. In this role, you'll be responsible for strategy development and execution of marketing programs that generate new leads, increase pipeline, and nurture executive relationships across the EMEA region.

• Duration: 3-6 months
• Daily Rate: 300 per day

• Develop a suite of programs to generate awareness, attract new contacts/accounts, and increase pipeline
• Create and package marketing programs to increase leads and productivity
• Execute marketing strategies including 3rd party events, account profiling, appointment setting, direct marketing, and Account Based Marketing (ABM)
• Cultivate CXO-level relationships to expedite sales cycles
• Plan integrated regional marketing programs to enhance customer journey
• Manage the entire lifecycle of marketing program strategy and execution
• Define marketing plans that create/accelerate opportunities and impact deal growth
• Create multi-channel demand marketing to support pipeline growth for direct sales
• Analyze market research to inform marketing program strategies
• Track delivery against key business metrics by optimizing campaign tracking
• Collaborate with sales teams to ensure effective follow-up and opportunity tracking
• Negotiate and execute contracts for events of various scales
• Travel to events across EMEA (25-50% of your time)
• Analyze, track, and report on event ROI using data analytics tools
• Build one-on-one relationships with customers and prospects

• Bachelor's degree in marketing or related field
• 5-8 years of experience as a Regional Marketing Manager
• Strong knowledge of digital marketing tactics and best practices
• Experience organizing local and regional events across EMEA markets
• Outstanding communication and creative thinking skills
• Proficiency in marketing automation and analytics
• Experience with marketing tools and software
• Critical thinking and problem-solving abilities
• Team player with excellent time management skills
• Strong interpersonal and communication abilities

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