Growth Marketing Manager

Reed is looking for a Growth Marketing Manager to join their Group Customer Team in Holborn, London on a 12 month fixed term contract with an opportunity to transition into a permanent role.

Overview

Are you a dynamic marketer with a passion for driving growth?

We're seeking a Growth Marketing Manager to join our team and help us expand our audience for an exciting new product. As part of a collaborative cross-functional team, you'll play a pivotal role in refining our go-to-market strategy and executing it across digital and traditional channels.

Your responsibilities will include crafting compelling B2B and B2C email communications, managing the CRM, and collaborating with PR experts to elevate our brand. While prior experience in all these areas isn't necessary, your proactive attitude and eagerness to learn will make you a valuable asset to the team.

Key responsibilities

• Develop and execute growth strategies: Craft and implement data-driven growth marketing strategies to boost user acquisition, engagement, and retention.

• Optimise digital channels: Manage and fine-tune digital marketing channels, including paid search, social media, display advertising, and SEO.

• Email communication journeys: Collaborate with the team to create effective B2B and B2C email communication journeys, leveraging existing customer insights.

• CRM management: Take charge of our CRM system, troubleshooting issues and ensuring seamless customer interactions (ideally using Braze).

• Market analysis: Analyse market trends and customer behaviour to identify growth opportunities.

• Cross-functional collaboration: Work closely with other teams to align marketing efforts with overall business objectives.

• Experimentation and insights: Conduct A/B testing and experiments to optimise marketing campaigns. Monitor performance and provide actionable insights.

• PR support: Assist with PR activities, leveraging support from experts in the field.

Skills and experience

• Strategic thinker: Capable of developing a growth marketing strategy that aligns with business goals.

• Experienced digital marketer: Skilled in creating, analysing, and iteratively improving digital marketing campaigns.

• Analytical and reflective: Embrace a test-and-learn mentality, using data to drive decisions.

• Effective written communication: Strong writing skills for crafting compelling content.

• Budget management: Familiarity with budgeting and cost-effective marketing practices.

• CRM proficiency: Ideally experienced with CRM systems (such as Braze).

• Email expertise: Ability to build engaging emails using pre-designed components.

• Collaborative and innovative: Work well within a team and bring fresh ideas.

• Flexible and goal-oriented: Willing to adapt to achieve team objectives.

Key measures and targets

• CRM readiness: Ensure the CRM system is ready for launch, including customer email journeys.

• Site visits: Drive traffic to our website.

• User acquisition and retention: Increase our user base and keep them engaged.

• PPC cost effectiveness: Optimize paid advertising spend.

Benefits

• Hybrid working as standard

• 25 days annual leave plus bank holidays

• Flexible holiday scheme

• Paid time off to move home

• Contributory pension scheme

• Enhanced family leave benefits

• Insurance benefits including life assurance

• Love Mondays events

• Discount scheme including gyms and popular retailers

• Range of wellbeing and mental health support avenues

• Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep