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- Commercial B2B GTM Marketing Manager
- 227 per day (Equivalent salary of 59,000pa)
- Initial contract until June 2025 but subject to performance and budget can extend to a maximum duration of 18 months
- Hybrid role working 3 days a week in London and 2 days remotely
- Travel to Partner Offices across the UK required throughout the contract
The Commercial business is a fast growing and dynamic area for this Global Tech Giant. Be part of a team that values collaboration and diversity of thought and style. As the Commercial GTM Marketing Manager, you will bring process, clarity, and detailed communication to our maturing Channel Marketing programs. You will have a clear impact by making it easier for the partners to work with this business through predictability, consistency, and simplicity.
The days of marketing a device on specifications is gone. We need to land new stories around how the device is the window to cloud services and how businesses need to be AI ready.
The Commercial GTM Marketing Manager will be responsible for the end-to-end channel marketing planning and execution, taking both corporate and local campaigns, promotions and programmes to build partner plans - targeting all audiences from Enterprise managed customers through to Small Businesses and Education. The ideal candidate is energetic with superior project management skills, B2B marketing experience and confident in orchestrating integrated marketing efforts across multiple stakeholders and partners. This person will also be involved in launch events for Business products and therefore needs to drive extraordinary partnerships and relationships with corporate teams, local stakeholders as well as marketing agencies and partners (resellers/ Distributers).
Key Responsibilities
- Evolve, deliver, measure and monitor key devices (Laptops and Tablets) marketing activity through channel resellers and distributors.
- Evolve, deliver, measure, and monitor our learning and readiness programs both with our external channel partners and the broader internal workforce.
- Evolve, deliver, measure, and monitor our Customer Workshop program through our channel partners.
- Drive the transformation of our partners' marketing capability.
- Partner with our CMO organisation to amplify our to-customer campaigns through partners.
- Track ROI, impact and feedback on lessons and improvements.
- Support our Co-marketing plans with our partners including Coop planning, deployment and claims
- Execution of to-partner events and building a community in our channel. Delivering these things in a way that support the readiness and training objectives.
- Support device Launch with readiness and partner plans.
- Develop quarterly marketing materials to support promotions.
- Support with budget management including quarterly close, PO generation and receipting
Key skills and experience:
- Experience in managing complex projects with multiple stakeholders
- Experience in B2B GTM Marketing campaign management and execution - must have delivered in person & digital events
- Strong analytical and reporting skills
- Project management experience and a strong ability to set priorities, establish process or drive improvements on existing methods
- Ability to work effectively both independently and collaboratively within fast paced, diverse cross functional teams with minimal supervision.
- Passion for Technology (not necessarily from Tech industry)
- Marketing or Business Management degree
