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Head of B2C Marketing -Subscription - London - £55-£60K - 12m contract
Are you a strategic marketing leader with a passion for innovation and driving growth?
We are seeking an experienced Head of B2C Marketing to lead our marketing efforts, foster team development, and deliver on key business objectives during this maternity cover period.
About the Role
As the Head of B2C Marketing, you will shape and execute a marketing strategy that underpins business transformation and revenue growth. Collaborating with cross-functional teams, you will oversee marketing campaigns, manage budgets, and lead a talented team to achieve ambitious acquisition and retention goals.
Key Responsibilities
- Lead the execution of B2C marketing strategies to achieve subscription and event delegate targets.
- Develop and deliver marketing plans that drive innovation and meet performance KPIs.
- Optimise resource allocation and align activities with organisational goals.
- Drive insights and engagement by leveraging data and digital tools.
- Manage a significant marketing budget (~£500k) to maximise ROI and control costs.
- Lead a dynamic marketing team, providing mentorship and fostering career growth.
- Drive automation and innovation in marketing technology to enhance efficiency.
- Maintain strong relationships with external partners and internal stakeholders.
- Stay informed of industry trends and identify new opportunities for revenue growth.
What You’ll Bring
- Experience: Proven track record in strategic B2C marketing, including leadership roles.
- Leadership: Ability to inspire and develop a high-performing marketing team.
- Skills: Strong analytical, organisational, and communication skills.
- Expertise: Proficiency in leveraging data, digital tools, and automation to drive results.
- Innovation: A forward-thinking approach to marketing trends and technologies.
Why Join Us?
This is a unique opportunity to lead a team and make a significant impact during an exciting phase of transformation. You’ll work in an environment that values creativity, collaboration, and continuous improvement.
How to Apply
If you’re a results-oriented marketing professional looking for a challenging and rewarding role, apply now!
