Head of Brand, Marketing and Comms - FTC

This client are looking for a seasoned brand and communications leader with a passion for integrated planning. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver strong results.

Client Details

A leading healthcare charity, providing research, treatment and support for those affected.

Description

• You'll be responsible for protecting the organisation's reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where needed
• Be accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all comms
• Develop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorate
• Drive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisation
• Lead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targets
• Own prospect audience segmentation, using it to inform brand strategy and communications planning, ensuring charity are constantly keeping it fresh by learning from audience behaviours
• Building on the successful rebrand of 2020, deliver an impactful brand evolution and associated marketing campaign to drive ambitious profile growth amongst people affected
• Develop and implement a content strategy championing a consistent and compelling way to tell brand story that drives impact and engagement
• Develop and own processes to enable strategic alignment between all marketing, comms and policy campaigning, and fundraising
• Guide marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams

Profile

• In-depth knowledge and experience of strategy and integrated planning, with evidence of developing and delivering integrated strategies that achieve significant audience penetration and growth
• Experience of delivering impactful brand strategy and campaigns that deliver results
• Significant experience of planning multi-channel, data-driven marketing and communications (including media buying) that delivers impact in reach and activation amongst consumer and professional audiences
• Excellent crisis management skills and experience
• Awareness of principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs
• Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly
• Exceptional leadership skills and the ability to influence and motivate teams

Job Offer

• 6m FTC with hybrid working in London
• Salary range from £65-£70,000 per annum
• January start